Have you ever walked into an airport, seen that there was nobody at the check-in counter, but still made a bee-line for the self-service kiosk? Have you ever waited in line for an ATM machine even though there is nobody with the teller inside the bank?
Gone are the days of investing a substantial amount of money for a piece of tech for an event with high hopes that it will completely transform the attendee and exhibitor experience. After all, the success of the experience takes much more into account than simply what your mobile app can do. It’s the strategic integration of all the moving parts – whether technologically driven or not – into a fine-tuned, well-oiled masterpiece.
Ever since mobile event apps emerged in 2008 to enhance the printed event guide in a digital form, they have steadily evolved into sophisticated interactive mediums. Enabling organizers to engage attendees with dynamic content publishing, polling, and other communication features, event apps now facilitate interactions between sponsors and attendees and networking through LinkedIn profiles, in-app messaging, and face-to-face meetings.
How do you bring an empty event venue to life for an event planner? Freeman takes a unique approach, by enabling customers to virtually tour top venues across the country, including large convention centers and hotel properties, using drone technology to capture imagery.